CAMPAIGN
THE SENSES

SHEGAN can offer the busy target audiences a relaxing experience for both their body and mind which is based on the multi-sensory therapy feature and aligns with a conscious living lifestyle.

CLIENT

SHEGAN

YEAR

2023

TIMELINE

5 MONTHS

SERVICE

CAMPAIGN BRANDING

WEBSITE

SHEGAN.VN

THE
SENSES

PRESENTATION SLIDE

CAMPAIGN OVERVIEW

KEY FINDINGS

ARTEFACTS

PROMOTION VIDEO

BUDGET

BTS

OVERVIEW

INSIGHT

KEY MESSAGE

REASON TO BELIVE

CREATIVE CONCEPT

INSIGHT

The target audience is composed of busy individuals who prioritize the soothing and relaxing treatments for both their body and mind.

KEY MESSAGE

SHEGAN can offer the busy TA a relaxing experience for both their body and mind which is based on the multi-sensory therapy feature and aligns with a conscious living lifestyle.

REASON TO BELIEVE

SHEGAN's multi-sensory therapy feature offers various relaxing methods, including chromotherapy, aromatherapy, ASMR, and tactile therapy. It uses vegan and non-toxic products, which are safe for animals and the environment, to promote a worry-free and wholesome experience that soothes the mind and body

(see the KEY FINDINGS).

CREATIVE CONCEPT

Big Idea: The multi-sensory therapy

Campaign name: THE SENSES

Strategy: To increase brand awareness along with the brand recognition through SHEGAN’s USP

Slogan: “Awaken your senses with SHEGAN” - “Cùng SHEGAN đánh thức các giác quan của bạn"

KEY FINDINGS

CONSUMER TRUTH

COMPETITORS TRUTH

SHEGAN >< COCOON, NAUNAU, BARESOUL

BRAND TRUTH

CONSUMER TRUTH

1. When choosing to buy vegan cosmetics, customers often choose based on the following criteria: product quality, reference group, transparency of product ingredients, and alignment with a sustainable lifestyle and the environment.

2. Customers are inclined towards vegan skin care products that are suitable for all skin types and conditions without causing irritation, allergies, dryness, or breakouts

3. Customers tend to seek out the most relaxing treatments for body and mind, such as massage spa, nourishing shampoos, or meditation yoga classes. Additionally, price is always their top concern.

COMPETITORS TRUTH

While Cocoon focuses on the insight of Gen Z which are self-love and self-identity, Shegan’s other competitors (Nau nau and Baresoul) mainly highlight its functional benefits which are using vegan ingredients which 100% from Vietnam(Brade Mar n.d.). That why, all the competitors also focus on patriotism of the Vietnamese which is "the Vietnamese use vietnamese goods".