PROJECT
MANAGEMENT
In this project, Sanguine is very pleased to work with Shegan - a vegan cosmetics brand in Vietnam with many humanitarian missions. Over the course of 11 weeks, Sanguine and Shegan launched The Senses campaign. This also gives Sanguine in general and its members in particular valuable experience and the opportunity to interact with the real creative industry.
AGENCY
SANGUINE
YEAR
2023
SERVICE
CAMPAIGN BRANDING
CLIENT
SHEGAN
TEAM
CHARTER
PROJECT INTRODUCTION
TEAM ROLE
TIMELINE
DESIGN THINKING
FEEDBACK ANALYSIS
PROMOTION VIDEO
BTS
TEAM ROLE
This is the roles of Sanguine agency member in the project The Senses
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TIMELINE
STAGE 1:
PROJECT KICKSTART & CONCEPT PROPOSAL
WEEK 1 -> WEEK 7
PITCHED IDEA: THE SENSES
STAGE 2: PROJECT PITCHING
WEEK 7 -> WEEK 11
FINALIZE THE CONCEPT
PROJECT REFLECTION REPORT
PROJECT KICKSTART & CONCEPT PROPOSAL
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In this first stage, we spent the first week getting to know each other as well as better understanding each individual's strengths and weaknesses. At the same time, divide work based on each individual's strengths and establish common rules for the whole group
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We came up with three creative concept which are The Senses, The Layers and Direction For A New Journey
PROJECT PITCHING
DESIGN
THINKING
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
EMPATHIZE
SHEGAN operates in a market that is relatively new but has great potential, with big competitors facing the challenge of addressing the needs of unfamiliar and unclear customers for vegan cosmetics. At SANGUINE, we have conducted research, observation, and inquiry to determine our customers' priorities and requirements when using our product. We have identified that the target audience, who are often busy and have multiple responsibilities, have a need for relaxation.
DEFINE
At this point, identifying the problem for SHEGAN is relatively straightforward as the brand is new to the market. By utilizing the social listening tools, it has become clear that the primary issue is due to a lack of brand awareness among customers, specifically, with SHEGAN's message regarding conscious living, as it is a relatively novel concept .
IDEATE
We have been contemplating how to demonstrate the value of SHEGAN products, which offer multi-sensory relaxation akin to what customers experience at a spa. After much deliberation, we have concluded that the most effective approach is to vividly portray these benefits through images and sounds, which will be more than sufficient to entice prospective buyers .
PROTOTYPE
Following a thorough ideation process, we proceeded to execute a campaign consisting of three distinct phases: digital ad videos, online workshops and minigames, and ultimately, the incorporation of KOL endorsements. After careful consideration of three key variables: budget, advertising industry trends, and feasibility, we have opted for a straightforward method to capture their attention and effectively express our intended message
TEST
Upon thoroughly analyzing the instructor's recommendations and considering the client's feedback. Efforts were initiated to address the identified deficiencies. To prevent information overload, we focus on identifying and highlighting key truths within the 3C framework while acknowledging competitors rather than presenting an exhaustive display of all the researched data. Furthermore, simplifying insight and key messages facilitates the accessibility of the information for the target audience. The whole description of this procedure may be seen in the team reflection and campaign report.
FEEDBACK
ANALYSIS
CAMPAIGN PITCHING FEEDBACK
