1. Introduction/bio

• Ha Thi Thanh Thuy

• S3915041

• An undergraduate Professional Communication student.

 

2. Their role/responsibilities during the project

    Data analyst/ Market Research analyst

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• Research and analyse data from the market/industry and target audience

• Coordinate with relevant departments to plan and implement customer & competitor research activities

• Prepare reports on product orientation, customer needs, and market situation  

• Continuously update market trends and research of other agencies

3. Discipline/specialization

• Have knowledge of statistical methods and experience using statistical tools

• Have good analytical and critical thinking

• Able to work well in groups

• Have good communication and presentation skills

 

4. Learning styles

• Theorist Learner

• Visual Learner

 

5. Key insights gained from the process and project

• Time Management: I think this is the most important lesson that I learn from this project. A timeline and the strict rule to stick with its can help to reduce the risk of out of track with brief or producing artefacts for example

• Rationale: Each of media tactics that we use for the campaign have to based on a strong rationale which doesn't cause over budget and can reach TA as effectively as possible.

 

6. Key contributions to the project

• Finding

• Insight 

• Big Idea   

• Website 

 

7. Career aspirations

• Strategic Planner

• Account 

• Data Analyst